Gone With The Wind was an unparalleled film production at the time of its 1939 release. It was the longest American sound film of its time, one of the first major films shot in Technicolor, and the highest-grossing film for 27 years following its release.
The film's producer, David O. Selznick, was rigorous about production aesthetics. He required extensive research from his employees on Civil War fashion, including clothing, hair, and makeup. Selznick expected sensational costumes and vibrant appearances.
This web exhibition explores the purchase of the rights to Margaret Mitchell's novel Gone With The Wind; the casting of the star actress, Vivien Leigh, as Scarlett O'Hara; and the research-intensive aesthetic work in the film related to costumes, hair, and makeup.