Harry Ransom CenterThe University of Texas at Austin

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Sergio Alcocer

Austin, TX


Sergio Alcocer is one of the most progressive multicultural marketers in the United States.

Alcocer leads LatinWorks a Cultural Branding Agency that has been named three times Multicultural Agency of the Year in the United States and one of the Top Ten advertising agencies in the country according to Advertising Age. With an advertising career that expands more than 25 years Sergio has worked in Mexico, South America, the Caribbean and New York before making his home in Austin in 1999. During his career Sergio has won every national and international award there is including eight Cannes Lions, he has been a Jury in dozens of international advertising festivals and is a constant speaker in the main creative stages around the world.

Alcocer holds an EMBA from the Berlin School of Creative Leadership and sits on the Board of the Art Directors Club in New York.

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